Editor profile

Sarah Lim

Editor, Digital ASEAN

Sarah Lim explores the rapid growth of Southeast Asia's digital ecosystem, from e-commerce giants to fintech innovators. She investigates how technology is reshaping consumer behavior and platform economies across the region.

sarah.lim@aseaninsight.org

Bylined articles

Infrastructure Watch

ASEAN 2026-2031: Accelerated Regional Integration and New Pattern of Industrial Upgrading

ASEAN is accelerating market integration and industrial upgrading. The upgrade of ATIGA, the DEFA agreement, and energy cooperation plans are injecting new momentum into the regional economy. This article analyzes investment trends and opportunities for the next five years from the perspective of regional synergy.

Sarah Lim3 min read
ASEAN Briefing

Cambodia explores new path for manufacturing upgrade: how industry-led skills training cooperation reshapes ASEAN human capital landscape

SCAN Industrial Services and Cambodia’s Ministry of Labor have launched an industry-led skills training cooperation, directly linking vocational training with manufacturing employment. This initiative not only concerns Cambodia’s own industrial upgrading but also reflects the human capital competition in the ASEAN region against the backdrop of manufacturing relocation.

Sarah Lim4 min read
Digital ASEAN

Content Discovery Fragmentation: How ASEAN Digital Leaders Are Reshaping Strategy

ASEAN consumers are shifting from search engines to AI assistants and super apps for discovering information, leading to a decline in traditional website traffic. This article analyzes three major content strategy transformations that regional digital leaders must undertake: from keywords to conversations, from quantity to authority, and from owned channels to a seamless omnichannel experience.

Sarah Lim6 min read
Regional Outlook

ASEAN Energy Security: Building Regional Resilience in Turbulent Times

This article analyzes the energy security challenges faced by ASEAN, including the vulnerability of the Malacca Strait, dependence on fossil fuels, renewable energy potential, supply chain risks, and great power competition, and proposes a regional cooperation framework to enhance economic resilience.

Sarah Lim4 min read
Infrastructure Watch

Northern Vietnam's industrial belt welcomes carbon management platform: an ASEAN model for green supply chain transformation

Korean carbon management company Glassdome has partnered with Vietnam's KBC and HOUSELINK to provide a carbon management platform for industrial parks in northern Vietnam, helping companies address global carbon regulations such as CBAM. This collaboration highlights the critical role of ASEAN manufacturing in the green transformation of supply chains, as well as the trend toward standardization of regional carbon management.

Sarah Lim4 min read
Cross-Border Trade

Cambodia's logistics competition escalates: Metfone Express enters the fray, signs of regional integration emerge.

Cambodia's telecommunications giant Metfone has launched its logistics service, Metfone Express, intensifying competition in an already fast-growing logistics industry. This article analyzes the changes in the industrial chain, digital transformation, and regional supply chain integration trends behind this event from the perspective of the ASEAN region.

Sarah Lim3 min read
Digital ASEAN

Metfone Express enters the Cambodian logistics track: behind intensifying competition, what is the regional supply chain re-evaluating?

The launch of Metfone Express is not merely the addition of a new player to Cambodia’s logistics industry; it also reflects the accelerating restructuring of local delivery, cross-border transport, and digital logistics services. For ASEAN, such changes mean that smaller and medium-sized economies are reasserting their place in regional supply chains through logistics infrastructure and service capabilities.

Sarah Lim6 min read
Manufacturing Hub

Vietnam will still be the growth engine of ASEAN, but the real test lies in "what comes after high growth"

The World Bank has raised its medium-term growth forecast for Vietnam, highlighting its central role in ASEAN manufacturing relocation, supply chain restructuring, and foreign capital inflows; however, external shocks, shortcomings in domestic enterprises, and the capacity to implement reforms are determining whether this round of growth can be translated into more solid regional competitiveness.

Sarah Lim9 min read