Editor profile

Sarah Lim

Editor, Digital ASEAN

Sarah Lim explores the rapid growth of Southeast Asia's digital ecosystem, from e-commerce giants to fintech innovators. She investigates how technology is reshaping consumer behavior and platform economies across the region.

sarah.lim@aseaninsight.org

Bylined articles

Cross-Border Trade

ASEAN Trade Connectivity and Economic Integration: Regional Restructuring from Physical Channels to Digital Mutual Trust

Against the global backdrop of rising protectionism, how can ASEAN sustain growth through trade connectivity? This article analyzes the underlying reasons for the stagnation of intra-ASEAN trade from perspectives such as regional industrial division of labor, non-tariff barriers, and digital governance divergence, and assesses the strategic significance of the ASEAN Connectivity Strategic Plan 2026-2035 and Singapore's 2027 rotating chairmanship.

Sarah Lim6 min read
Digital ASEAN

Southeast Asian e-commerce sees strong growth: regional digital economy accelerates integration.

According to data from Adjust.com, Southeast Asian e-commerce apps accounted for over 40% of the region's e-commerce market in 2022, with continued growth expected in 2023. This article analyzes the far-reaching impact of this trend on regional development from the perspectives of ASEAN economic integration, supply chain restructuring, and digital infrastructure.

Sarah Lim3 min read
Infrastructure Watch

The Rise of ASEAN's Construction Industry: How Infrastructure Investment Reshapes the Regional Economic Landscape

The Asia-Pacific construction market is projected to reach $7.48 trillion by 2034, with ASEAN countries emerging as core growth poles driven by rapid urbanization and large-scale infrastructure development. Based on the latest industry reports, this article analyzes the drivers and constraints of markets such as Indonesia, Vietnam, and the Philippines, and explores how trends like prefabrication and green standards are reshaping regional competitiveness.

Sarah Lim6 min read
Digital ASEAN

Singapore E-commerce Platform Market 2025-2030: Strategic Hub for ASEAN Digital Economy Integration

The e-commerce platform market in Singapore is expected to expand at a compound annual growth rate of 16%, far exceeding the global average. This growth not only reflects the vitality of local digital consumption, but also marks the accelerated rise of Singapore as a digital trade hub in the ASEAN region, exerting a profound impact on regional supply chains, fintech, and economic integration.

Sarah Lim5 min read
Infrastructure Watch

ASEAN 2026-2031: Accelerated Regional Integration and New Pattern of Industrial Upgrading

ASEAN is accelerating market integration and industrial upgrading. The upgrade of ATIGA, the DEFA agreement, and energy cooperation plans are injecting new momentum into the regional economy. This article analyzes investment trends and opportunities for the next five years from the perspective of regional synergy.

Sarah Lim3 min read
ASEAN Briefing

Cambodia explores new path for manufacturing upgrade: how industry-led skills training cooperation reshapes ASEAN human capital landscape

SCAN Industrial Services and Cambodia’s Ministry of Labor have launched an industry-led skills training cooperation, directly linking vocational training with manufacturing employment. This initiative not only concerns Cambodia’s own industrial upgrading but also reflects the human capital competition in the ASEAN region against the backdrop of manufacturing relocation.

Sarah Lim4 min read
Digital ASEAN

Content Discovery Fragmentation: How ASEAN Digital Leaders Are Reshaping Strategy

ASEAN consumers are shifting from search engines to AI assistants and super apps for discovering information, leading to a decline in traditional website traffic. This article analyzes three major content strategy transformations that regional digital leaders must undertake: from keywords to conversations, from quantity to authority, and from owned channels to a seamless omnichannel experience.

Sarah Lim6 min read
Regional Outlook

ASEAN Energy Security: Building Regional Resilience in Turbulent Times

This article analyzes the energy security challenges faced by ASEAN, including the vulnerability of the Malacca Strait, dependence on fossil fuels, renewable energy potential, supply chain risks, and great power competition, and proposes a regional cooperation framework to enhance economic resilience.

Sarah Lim4 min read